
02/02/21
Soul App Hits the 30 Million MAU Milestone in Four Years, Riding a Nascent Social Network Trend
In recent years, a cohort of up-and-coming apps represented by SOUL are gaining ground in the mainstream social network landscape, long dominated by established players. Soul App, which focuses on building emotional connections, has captured more than 100 million users since its inception just four years ago, with its MAU (monthly active users) surging to over 30 million, up by 200% from a year earlier. Internationally, the app has hit North American, Japanese and Korean markets in its tailored versions, and the Chinese version has also established a large user base in Southeast Asia.